Elevate Your Business with Lo-Fi Video Content: A Guide for Small Business Owners
Small business owners shy away from creating video content due to perceived complexities and costs.
And with 89% of customers being swayed to make a purchase of a product or service after watching a video, it’s vital you’re producing content that audiences want to watch - enter Lo-Fi.
Lo-Fi stands for ‘low fidelity’ and almost two decades after the explosion of scrappy, low budget uploads to YouTube, the number of no-frills videos appearing online is on the rise - and it’s a smart choice for brands just like yours.
Why?:
Authenticity - Viewers believe in the authenticity of Lo-Fi videos more than glossy content shot by a videographer. After years of being bombarded with aspirational videos, viewers are now just annoyed by it. 90% of millennials say the authenticity from a brand is key before they make a purchase.
It appears organic - Glossy adverts and sales videos disrupt people's enjoyment when they’re searching on social media. Lo-Fi can be less conspicuous and blend in with organic content, meaning it’s seen as valuable, rather than annoying.
Flexibility - Lo-Fi is extremely affordable and easy to produce, meaning brands can share more content and react quicker to trends within their niche.
Tips for Creating Compelling Lo-Fi Video Content:
Focus on storytelling - Whether you're showcasing a product, sharing a customer testimonial, or offering industry insights, prioritise storytelling. Connect emotionally with your audience by sharing experiences, challenges, and successes that resonate with them.
Keep it simple - Embrace imperfections and avoid over-editing. The charm of lo-fi content lies in its authenticity, so don't worry about minor bloopers or non-Hollywood lighting.
Use your phone - Smartphones today boast impressive camera capabilities. Leverage your phone's camera, along with free or affordable editing apps, to create your videos.
Lo-fi video content offers small businesses a cost-effective, authentic, and engaging way to connect with their audience. By embracing imperfections and focusing on storytelling, you can elevate your brand and build meaningful relationships with clients and prospects.
So, grab your phone, unleash your creativity and start creating compelling lo-fi videos that leave a lasting impression.
