What you need to know
How to create engaging online videos using your smartphone is an online course returning for summer 2024. It is delivered through HD videos accessible by signing in to an online portal.
Each Monday morning, for four consecutive weeks, a collection of new learning materials is released.
The learning objectives of each week are:
Week one - How to plan & structure your ideas to produce creative videos
Week two - Learn the practical skills required to film high quality videos using your smartphone
Week three - Gain the knowledge needed to edit footage on your smartphone
Week four - Understand the skills you need to structure a live video to increase interaction with your audience
The benefits of learning with me
Flexible learning - Complete the weekly modules at a time convenient for you
Bursting with video content - 60 minutes of new video content per week
Access to me - Discuss each week’s learning points with me during a one hour live group video call
Create while you learn - Develop, shoot & edit three video ideas for your business while completing the course
Receive Feedback - Upload your video work & receive feedback from me & your peers
Facebook networking - Receive lifetime access to a private Facebook group & network with other course students
Week one: What you’ll learn
Learning objectives: How to plan & structure your ideas to produce creative videos
Week one explains how to plan & structure your ideas to produce creative engaging online videos that viewers want to watch.
Learning points covered include:
Exploration of how video content is consumed online
How to structure an idea to deliver it through video
How you can effectively communicate on video
How to produce scripts & shot lists
Legal considerations around filming
Activities: If you follow all the activities in week one you will have identified three video concepts you wish to produce in weeks two & three.
Module release date: Monday 6th September 2021
Week two: What you’ll learn
Learning objectives: Learn the practical skills required to film high quality videos using your smartphone
Week two teaches you the practical skills of shooting professional looking footage using your smartphone.
Learning points covered include:
How to prepare your smartphone for filming
Framing a shot, angles & building a sequence
Sound & lighting advice
How to appear more confident on-camera
How to use simple low budget filming equipment to give your footage the edge
Activities: If you follow all the activities in week two you will have shot your three video concepts developed in week one
Module release date: Monday 13th September 2021
Week three: What you’ll learn
Learning objectives: Gain the knowledge needed to edit footage on your smartphone
Week three teaches you the principles around editing footage. You will learn how to edit within your smartphone’s camera reel before understanding the benefits of using a free downloadable editing app.
Learning points covered include:
The fundamental principles of video editing
The layout of editing apps explained
How to write & add voiceover
The importance of music & copyright considerations
How your choice of titles affects viewer’s mood
Storage & file management
Activities: If you follow all the activities in week three you will have edited your three video concepts from week one.
Module release date: Monday 20th September 2021
Week four: What you’ll learn
Learning objectives: Understand the skills you need to structure a live video to increase interaction with your audience
Week four discusses how video ideas need to be adapted for streaming live on social media. You will master how to maximise engagement with your viewers and how to appear confident during a live stream.
Learning points covered include:
Identifying the editorial differences between pre-recorded and live videos
The benefits of live videos for your business
Learn to adjust & structure your content ideas to make them work for live video
How to keep your audience engaged & interacting with you
Activities: If you follow all the activities in week four you will be ready to stream your brand’s first live broadcast.
Module release date: Monday 27th September 2021
How I’ll support you
In addition to pre-recorded video modules released to you each Monday morning, I will support you along the way. This includes:
A live Q&A with me each week - I’ll be answering questions about that week’s learning topics on a live group video call each Thursday or Friday. If you can’t attend, the session will be recorded and made available for you to watch when it’s convenient.
Lifetime access to a private Facebook group - All students will have access to a private Facebook group allowing you to network, upload & share your work and receive feedback from your peers and I.
Lifetime access to the course content - After the four week course ends, your course log-in remains active and you’ll receive all updates to the course for free.
Who the course is suitable for
This course is suitable for you if:
You run a small business and have basic knowledge of the camera and downloading apps
You want to increase the quality of your online videos to better market your business
You are familiar with major social media platforms and have a recent smartphone that records video
This course is not suitable for you if:
You already have a detailed knowledge of filming, editing or uploading online videos
You are looking to learn how to use social media platforms
You want to learn digital marketing outside of online videos